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Which UPC code option should I choose?

I need one = You pay $20.00 and gets the template to use in your artwork. No need to include a white space holder for it since it is an overlay.

I have one = You already have a code and it is embedded in your artwork. We'll ask  you to type in your code as a “verification” that the code is valid.

I don’t need/want one = Not doing any type of physical sales that you will be tracking nor is there a code embedded in your artwork.

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